Meet the Founders
We started like most people. A shelf of bottles, good intentions, buyer fatigue, and too much plastic, until one day, we asked what we actually needed. Jillian's background as a nutritionist and Victor's experience in building systems joined forces, and Healthbox was born.
To deliver on our promise of clean ingredients and simple formulas, we opened Healthbox Labs in Connecticut. From there, we make each capsule from scratch and fulfill every order.
From Idea to Business
2020
Conceptualization
An idea was born, but we did not yet know what it would take
2024
Research
We researched, got investment, and got ready to launch
2025
Launch
Healthbox was established and its labs opened early 2025
Our Values
We are not just another supplement brand. We're here to revolutionize the industry. Read more below about our approach.
Personalized
Most supplement plans fall into two camps: one size fits all multivitamins and hyper targeted fixes. Multis are a shotgun — some hits, many misses — and your liver works to flush the excess.
Hyper targeted plans chase narrow symptoms and often push pricey DNA or blood tests without addressing basics. Both have some truth and real drawbacks.
Our approach blends the best parts. We start with well studied nutrients that support broad, long term health for most people, then identify a few areas where you can benefit from precise, targeted support. Simple, personal, and practical.
Convenient
Most people supplement with big plastic bottles you sort yourself or powder kits that look convenient but come with a lot of extra stuff.
Bottles and powders can look flexible at first, but they clutter the counter, run out at different times, and make it easy to miss days. They also add a lot of extra steps just to check the box for the day.
Our sachets solve the problem. Just your chosen capsules for the day, clearly labeled, no extras. Grab one, tear, take.
Sustainable
We're 100% plastic free: our daily sachets are home-compostable and our dispenser box is recyclable —Very few supplement brands can say that with a straight face.
In practice it is simple. Grab a sachet, take your capsules, put the sachet in your home compost, if you have one, or simply toss it in the regular trash — it will break down in a few years as opposed to centuries with bottles.
Less clutter on the counter, a lighter footprint for the planet, and a routine you can feel good about every day.